Benjameme, a project by Lauren Kaelin

“An excuse to paint the internet; inspired by Walter Benjamin and the Ikea Monkey.

Benjamemes takes its name from a German art theorist, Walter Benjamin. In Benjamin’s 1936 essay “The Work of Art in the Age of Mechanical Reproduction” he addresses the then newfound reproducibility and availability of art. This democratization of art made Benjamin question the value of the original. An original of art, he theorized, possessed an aura, which made the experience of viewing the original unique. Reproductions degraded the value of the original’s aura.

A successful meme is by definition is reproducible, shareable, and recognizable. Benjamemes creates an aura where none previously existed.”

More Benjamemes here!

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Hello, I'm Carolin. I'm a designer and concepter. I love space travel, smooth beats, simplicity and Star Wars. I've studied visual communication at Offenbach Academy of Art and Design and arts management at Freie Universität Berlin. Say hi on instagram @carolingoelder

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